This is a REVIEW ARTICLE.  Deregowski did not conduct the research reported here but has written a review of a number of pieces of research  (mainly conducted by Hudson) on cultural differences in perception of pictures.

The question Deregowski poses at the start of the article is as follows:

‘do pictures offer us a lingua franca for inter-cultural communication?’

What does this question mean?

1.    The antelope / elephant pictures.

Hudson suggests that South African Bantu workers had trouble interpreting depth cues in pictures. (Pictures are two - dimensional (flat) but depth cues allow us to represent the three - dimensional world in 2-D pictures.) Hudson’s picture of the antelope and the elephant contains three depth cues. Explain what each one is:

Familiar size:

Overlap:

Perspective:

Outline the findings of Hudson’s research with these pictures.

2.   The ambiguous trident.

Look at the picture of the ambiguous trident in your textbook for a few minutes. Close the book and try to reproduce the picture here. If you get stuck open the book again but don’t start drawing again until you have closed the book!!

Was that easy or difficult? Can you suggest reasons?

Who did Hudson test using the trident figures?

How might the results of this study be explained?

3.   Split-style drawings

What is a split-style drawing?   Draw a split-style hamster!!

What advantages do split-style drawings have over ‘perspective’ pictures?

Conclusion.

Do pictures offer us a “lingua franca for inter-cultural communication”? 

What does Deregowski conclude?

Evaluation: Ethnocentrism

Explain what is meant by ethnocentrism.

Give examples of ethnocentrism from Deregowski’s article.